“Kaafal kaafla ,kuchh khatta ,kuchh meetha”

Local to the Himalayan corniferous forests in and around Nanda Devi peak , Nanda Nagi brings you the goodness of Garhwal’s Kaafal at your doorstep.

DESCRIPTION

Bay berry are the new emerging superfoods in the markets. Description: Bayberry is an evergreen shrub or a small tree that can grow up to about 9 meters (30 feet) in height. The leaves are narrow, wedge-shaped, with a few teeth and have a rather fragrant odor when crushed. Nanda Nagi is a semi portmanteau word derived from Nanda Devi , a famous peak in southern Himalayas and Myrica Nagi which is the scientific nomenclature for Bayberry, commonly referred to as Kaaphal. The name was decided upon keeping in mind the relatibility to the name the common folks of Garhwal.

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Bayberry

Fruits

Uttarakhand has a highly varied topography, with snow-covered peaks, glaciers, beautiful lakes. Since it is very sensitive place, I thought to do packaging desig in such a way, so that people from Utrakhand can manufacture it in there place without affecting environment.

I found screen printing could be done easily on carton paper within the place to make the packaging environment friendly at the same time it reduces the financial burden.

Research

 

The small yellow flowers appear from March to May. The plant is dioecious with both male and female flowers found on separate plants. Bayberry produces blue-white fruits that can be attached to the tree for several years.

The plant’s roots have nodes containing nitrogen-fixing bacteria which form a symbiotic relationship with the plant allowing it to grow in very nutrient-poor soil Bayberry is a common name for all plants in the Myrica genus, which contains up to 50 species. Myrica cerifera is one of the most well-known members of this genus, with additional common names that include candleberry, southern bayberry, southern wax myrtle and tallow shrub. Bayberry has many uses in gardening, herbal medicine and candle making.
The most valuable part of the bayberry tree in herbal medicine is the root bark. It contains many biologically active compounds such as triterpenes, flavonoids, phenols and tannins. The triterpenes in bayberry extract primarily include myricadiol as well as taraxerone and taraxerol. Myricetin is a flavonoid in bayberries that is specific to this genus.

The most significant biochemical action of myricadiol is its effect on potassium and sodium levels. Myricetin is primarily beneficial for its antibiotic properties. Health supplements typically provide myricetin in the form of dihydromyricetin.

 

Uses of Bayberry (Myricetin)
The health benefits of bayberry are primarily due to its astringent effects. These uses include the support of the digestive system and respiratory system as well as healthy inflammation management and menstrual health support.

Signs You May Need Bayberry (Myricetin)
Infections of the digestive tract typically produce some of the most common signs that you might benefit from bayberry extract. These signs primarily include chronic gastritis and diarrhea, but digestive infections may also cause colitis and nausea. Internal inflammatory conditions may benefit from bayberry, especially if they affect the digestive tract. Respiratory signs such as coughing, sinusitis and throat infections may indicate that you need bayberry extract. Menstrual signs may also benefit from bayberry.

 

Synonyms and Similar Forms of Bayberry (Myricetin)
Myrica cerifera, candleberry, southern bayberry, southern wax myrtle, tallow shrub.
Some herbalists still use this herb as a treatment for a variety of ailments and diseases due to its reputation as an internal stimulant and also for its antipyretic and astringent properties. Bayberry can therefore be used to treat diarrhea and inflammation and infections of the gastrointestinal tract. 
The herb has been used traditionally as a treatment for headaches, and it was used as a decongestant for colds, flu, cough, throat infections and sinusitis. Externally, a decoction made from the herb was used to cover slow healing wounds, hemorrhoids and varicose veins. Once, large doses were used to induce vomiting as a treatment for poisoning.

Modern research studies have confirmed that bayberry does contain astringent and antibacterial substances. The astringent effect is due to the tannin found in the plant and explains why the herbs was once a popular remedy for diarrhea, sores, and hemorrhoids (tannin is also know to curb intestinal inflammation). Laboratory experiments have shown that the flavonoid myricitrin can stimulate bile flow, a trait which sometimes can be useful for ailments related to the liver and gallbladder.

Myricitrin has also the ability to kill micro-organisms, but what impact that may have in treating diseases is yet unclear and more studies are needed. Wax can be obtained from the berries by boiling them in water making the wax float on the surface, where it can then be easily skimmed off.

This wax can be used, among other things, to make candles that give off a pleasant balsam-like fragrance when burned. Around four kilograms (around 9 pounds) of berries are needed to produce one kilogram (2,2 pounds) of wax.

The wax also had its uses as a medicine and was used traditionally as a remedy for dysentery and to treat ulcers in the digestive system.
 

Bayberry help fight
– Infection in intestinal tracts
– Is antipyretic,i.e help bring down body temperature
– Help fight diarrhea
– Decongestant for colds
– Is beneficial for people with Hemorrhoids.

 

CHARACTER SKETCH TARGET AUDIENCE
In today’s world inclusive of fast running rat races we tend to forget to take care of our health. With Millennial leading the rush life, seldom have time to have a proper meals on proper time but end up taking supplements which are chemically mutated and not as fitting for the body as they promise.

If we were to take a target example , lets take a young couple – Siddharth(35) and Natasha(32) working as software engineers . Both are career oriented and physically fit and often seen eating out due to shortage of time. Siddharth also has chronic gastroenteritis which runs in the family. He exercises as much as his schedule allows which is scarce. Kaaphal as evening snacks with green tea will help him deal with the ailment and help ensure good health.For Natasha , bayberrys are good when it comes to menstrual cramps and seasonal colds which she is quick to get due to pollution and extreme climate in Delhi. Nanda Nagi is a choice of a healthier lifestyle for people of all generations BUT mostly the adults in early thirties for they play a pivotal role in inculcating newabits which are in tune with today’s lifestyle and beneficial for their health.

References:

https://www.britannica.com/plant/Myricaceae

https://www.planetayurveda.com/library/bayberry-myrica

https://www.xtend-life.com/blogs/supplement-ingredients/bayberry

Bayberry

juice

Packaging Design