Brief

In this print Ad, I supposed to create visual for “The Rajma Chawal Burrrp” the idea was to relate the Indian youth culture of having souf after food, as a mouth freshener with different flavors which is now available in ₹ 1.

The Rajma Chawal “Buuurrrpppp”
(Print Ad Design)

Burrrp: The Rajma Chawal “Buuuuuuuuuurrrrrrrrrrrrrrrrrppppppp” Made fresh with (package) Subject: Say hello to the Tic Tac seeds Saunf, with layers of minty freshness covering a saunfy surprise.
Unit: Now at just ₹ 1
Create visual for “The Rajma Chawal Burrrp” the idea was to relate the Indian youth culture of having souf after food, as a mouth freshener with different flavors which is now available in 1 Rupee.

Mood Board

Sketch Developed during ideation

Exploration

Sketch Developed dering ideation

Final visual selected based on audience target group age

Final Sketch

Final Design

Final Design on Big Wall Hoarding- Mockup

Credit :
Visual Design : Sanu Kumar
Creative Art and Design Mentor : Geet Rathi (TBWA-INDIA)
Copy Writing : Priyang Davey