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Brief
In this print Ad, I supposed to create visual for “The Rajma Chawal Burrrp” the idea was to relate the Indian youth culture of having souf after food, as a mouth freshener with different flavors which is now available in ₹ 1.
The Rajma Chawal “Buuurrrpppp”
(Print Ad Design)
Burrrp: The Rajma Chawal “Buuuuuuuuuurrrrrrrrrrrrrrrrrppppppp” Made fresh with (package) Subject: Say hello to the Tic Tac seeds Saunf, with layers of minty freshness covering a saunfy surprise.
Unit: Now at just ₹ 1
Create visual for “The Rajma Chawal Burrrp” the idea was to relate the Indian youth culture of having souf after food, as a mouth freshener with different flavors which is now available in 1 Rupee.
Mood Board
Sketch Developed during ideation
Exploration
Sketch Developed dering ideation
Final visual selected based on audience target group age
Final Sketch
Final Design
Final Design on Big Wall Hoarding- Mockup
Credit :
Visual Design : Sanu Kumar
Creative Art and Design Mentor : Geet Rathi (TBWA-INDIA)
Copy Writing : Priyang Davey
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